Social Media Strategy
Social Media can improve brand visibility and recognition, have SEO benefits and engage with customers and can be used as a valuable market research tool . With the digital age already here don’t let it pass your small business or organisation by.
Once a company has decided that it is going to set up on a social media platform a number of choices must be made. This is fine if you are an experienced marketer or know a thing or two about computers, but what if you still think of a computer as a ‘big box in the corner of the room” I have seen and noticed a lot of small local businesses setting up Facebook pages over the past year some good and some well let’s be honest embarrassing. The following hints and tips should help you as a SME plan you social media Strategy.
Before doing anything online think about the following 6 questions:
- Who are your customers
- Who would you like to gain as customers
- What is your budget
- Are your competitors online
- What sector are you in
- What KPI will you use to measure your success